If you want to make your ads and sales letters "monkey simple" to read Winnipeg Jets Jersey , comprehend and listen to this:
The late, great copywriter Eugene Schwartz once said ad copy should be like a display window. It should be clear and not call attention to itself in any way whatsoever. With no smears, no cracks in the glass Evgeny Kuznetsov Jersey , and no distracting decorations around it.
And there are two extremely powerful ways to make sure your ads fit that criteria.
The first is to use simple, easy to understand words, phrases and ideas. In other words T. J. Oshie Jersey , if a child can't understand it, you probably should not include it. (Yes, I realize there are exceptions to this Nicklas Backstrom Jersey , but it's good advice no matter what market you're writing to either way.)
And the second way to make your ad copy "display window clear" is to limit your paragraphs to just one -- and only one -- idea or concept.
For example, if you have a paragraph that says:
"Here's the bottom line: These professionally produced DVD's teach you everything you need to know about winning street-fights while standing up?in close quarters?on the ground?with weapons?and even against multiple attackers. With no tedious studying required. No long hours of intense training needed. No years of perfecting boring techniques that are useless in a real fight. And check this out: This set of street-fighting DVD's isn't the only thing I'm sending you. It's only part one. There's another part to this system just as important to your survival on the street?as the skills and tactics you'll learn in the DVD's..."
To make it totally clear and easy to follow, you simply break it up into several paragraphs -- each containing only one train of thought -- like this:
"Here's the bottom line: These professionally produced DVD's teach you everything you need to know about winning street-fights while standing up?in close quarters?on the ground?with weapons?and even against multiple attackers.
With no tedious studying required. No long hours of intense training needed. No years of perfecting boring techniques that are useless in a real fight.
And check this out: This set of street-fighting DVD's isn't the only thing I'm sending you.
It's only part one. There's another part to this system just as important to your survival on the street?as the skills and tactics you'll learn in the DVD's..."
See what I mean?
This way you aren't cramming too many ideas and concepts down the reader's throat all at once. Instead Alex Ovechkin Jersey , everything is "bite sized" -- easy to pop in your mouth, chew and digest.
And you know what?
That's exactly the way information should be presented if you want to give yourself every advantage possible in your copy.
Fujifilm FinePix X100 Camera Technical Specifications:
Image Sensor: 23.6mm x 15.8mm (APS-C) CMOS with primary color filter
Focal Length: f=23mm, equivalent to 35mm on a 35mm camera
Focus Distance: Normal- Approx. 80cm 2.6ft. to infinity Marc-Andre Fleury Jersey , Macro- Approx.10cm – 2.0m 3.9in. – 6.6ft.
Exposure control: TTL 256-zones metering, Multi Spot Average
Exposure mode: Programmed AE, Shutter priority AE James Neal Jersey , Aperture priority AE, Manual exposure
Exporsure compensation: -2.0EV – +2.0EV 13EV step
Shutter speed: (P mode) 14 sec. to 14000 sec., (All other modes) 30 sec. to 14000 sec. Bulb (max.60min.)
Self-timer: Approx. 10sec. 2sec. Delay
Movie recording: 1280 x 720 pixels (24frames sec.) with stereo sound
Internal Memory Capacity: 20MB
Storage Media: SD SDHC SDXC(UHS-I) memory card
Sensitivity: ISO 12800
Battery: NP-95 Li-ion battery
Dimensions: 126.5×74.4×53.9 mm
Weight: 445 gms
It is not yet announced in India and the expected street price is not yet announced.
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31.10.2019 04:47
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